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Digital technology – Why adapting is no longer a choice

Stuart Pedlar, accounts manager at Thomas Westcott Chartered Accountants, discusses why making the switch to digital is crucial for businesses to succeed.

In an exceptional era for businesses across the South West one thing has become clear – adapting to digital technologies is no longer a choice but a necessity. Firms that have embraced new digital technologies have experienced new opportunities and achieved growth as a result.

Thomas Westcott was proud sponsor of this year’s Digital Business of the Year award. The winner was commended for use of technology both internally and to aid customer experience. This mix is the key to a successful digital system.

It goes without saying that when a business’s underlying internal systems don’t operate efficiently, there is an inevitable knock-on effect to the delivery of services to customers.

Businesses should always look to set regular reviews of their digital systems. Even those that made early moves to digital may now find their systems have been surpassed by new technologies.

At Thomas Westcott, we’ve been advising clients on digital applications for all aspects of internal systems including:

  • Data capture and expense tracking
  • Stock and logistics management
  • CRM and e-commerce/point of sale systems
  • Project costing and time tracking

Robust internal systems enhance the customer experience. With mobile device use now well above desktop computers, it’s more important than ever to have a strong customer-led focus when reviewing and developing new systems.

For those at the forefront of new technologies, a world of opportunity awaits. Reporting and forecasting apps provide real-time data so businesses review past results and trends. They can also make well-informed decisions on future plans using scenario planning tools.

South West businesses continue to prove that embracing digital technology can significantly improve efficiency and drive growth.

If your business would benefit from a digital systems review, please contact Thomas Westcott’s dedicated team.

For more details, please email Stuart.pedlar@thomaswestcott.co.uk or visit www.thomaswestcott.co.uk

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