7 essential features every business website needs to succeed

When it comes to business websites, certain key elements can really help you achieve a solid online presence. Here, Made With Maturity outlines seven must-have components.

1. Be concise and clear

One crucial aspect of your business website is conveying a clear and persuasive value proposition to potential customers. This means effectively communicating your products or services’ unique benefits and value, making it clear why they should choose you over competitors.

2. Intuitive navigation

Create a navigation menu that is simple and easy to use, allowing users to find what they need without confusion. Make sure the information is organised logically for quick and effortless navigation.

3. Contact information

Make sure your website prominently displays your contact information, such as your phone number, email address, and physical address (if applicable). This will make it easier for visitors to get in touch with you.

4. Always responsive

To ensure your website is easy for all visitors, it’s important to have a responsive design that works well on mobile devices. This means your website will look great and work properly no matter what screen size or device someone is using to access it.

5. Clear Call-To-Actions

It’s important to incorporate clear and prominent calls-to-action (CTAs) throughout to encourage users to take desired actions on your website. These can include prompts to make a purchase, subscribe to a newsletter, or contact you for more information.

6. Sing your praises

It is advisable to display customer testimonials, reviews, or case studies to instil trust and credibility. Favourable feedback from satisfied customers can boost the confidence of prospective clients while selecting your business.

7. The human factor

Remember that your clients are human, so communicate with them accordingly. Don’t let the digital nature of your platform distract you from this fact, and engage with your audience in a human-like manner. Take the time to research your potential clients, meet them where they are, strive to speak their language, and let this tone of voice permeate your content and value proposition.

While these points serve as a basis for creating an efficient website for a business or service, it’s important to keep in mind that each business has its own distinct culture, target audience, goals, and approach to quality and communication.

At Made With Maturity, we specialise in UX design for marketing websites and technology. Get in touch for a chat, and let’s see if we can help unlock your business’s full digital potential.

Made With Maturity

Be part of something bigger

Not a member yet?

Chamber members are three times more likely to survive – and thrive – than other businesses. If you’re ready to join now – click the link below to get started. 

Not ready to join now?

Sign up to our free weekly Chamber Bytes email and get the latest news, offers, events and business support from us and our members every Thursday.