Fuel joins the four-day week revolution


Google and Meta partner marketing agency Fuel will be commencing a four-day week trial from October for six months.

The change will see all 14 team members work from its offices at The Crescent in Plymouth, Birmingham City University’s STEAMhouse and from home on slightly reduced hours per week with no changes to salary levels whilst increasing its opening hours from 8am to 5pm Monday to Friday.

The trial period commences following three months of consultation with its team, clients, referrers and analysis of performance data alongside research in ongoing national trials

The change in working pattern continues Fuel’s approach to hybrid working which the agency first introduced in 2019. Since then it has grown its revenue by 107% following the acquisition of immersive company One Polygon and merger with digital agency The Ruckus.

Over that time it has experienced strong growth across its marketing, immersive, Ecommerce and affiliate services from clients that include GA Solicitors, Illy, Mark Holt & Co Group, Peninsula Dental, Red Paddle Co, Saltrock, Smile Together and The i-Outlet. 

In readiness for the trial, the Fuel team has received additional skills development in project and time management along with mental health awareness training.

The agency also has invested in additional IT and workstation equipment which is underpinned by a dynamic unified communications system from Agile Comms which enables the team to seamlessly take calls, messages and initiate video conferencing wherever they are working.

Commenting on the trial, Fuel’s managing director Martyn King said: “We really see this move as an extension to the hybrid working environment that our team has thrived in pre, during and post pandemic.

“They’ve really embraced that freedom and have consistently delivered exceptional performance. This move is aimed at an even better work-life balance and ensuring they as mentally sharp as possible to fuel further growth for our clients throughout the UK.

“I’d like to thank our clients and advisers for their support and I’d particularly like to show our appreciation to Trevor Worth at four-day week pioneers Portcullis Legals who has provided invaluable advice to us during our consultation period.”

The agency will be featuring their journey on their four-day working week trial on its ‘Fuelling Growth’ podcast. Members of the team will explain how it is dealing with the change and how it is progressing towards its three tests for success which include hitting targets already set out for 2022/23 by working smarter along with client and team satisfaction measures.

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