Date: Tuesday 8th October
Time: 8.30am – 11am
Book your space here.
Summary:
Join Exeter Science Park for a dynamic and hands-on Digital Marketing Workshop with Matt Ballard from Cosmic. This workshop has been designed specifically for businesses at Exeter Science Park and the surrounding area. This workshop will provide valuable insights and practical strategies tailored to the unique needs of your business.
Workshop Agenda:
1. Arrival & Networking – plus Tea & Coffee! (8:30 AM – 9:00 AM)
2. Introduction and Icebreaker (9:00 AM – 9:15 AM)
Kickstart the session with an engaging icebreaker where participants introduce themselves and share a specific marketing challenge they are currently facing. We’ll also provide a brief overview of digital marketing and its crucial role in helping small businesses thrive.
3. Understanding Your Audience (9:15 AM – 9:45 AM)
Discover why knowing your audience is crucial for effective marketing. Learn how to create customer personas that accurately reflect your target market, focusing on demographics, pain points, and needs.
4. Content Marketing Strategies (9:45 AM – 10:15 AM)
Explore various content types and understand how they can build authority and trust within your industry. We’ll look at real-world examples from successful businesses and brainstorm content ideas tailored to your audience.
5. Measuring Success (10:15 AM – 10:45 AM)
Learn how to evaluate the success of your digital marketing efforts by focusing on key metrics. We’ll introduce you to tools like Google Analytics and social media insights to track and measure your results.
6. Q&A and Wrap-Up (10:45 AM – 11:00 AM)
We’ll wrap up the workshop with a summary of the key points covered and open the floor for questions.
7. Networking and Tea & Coffee (11:00 AM – 11:30 AM)
Who Should Attend?
This workshop is ideal for small business owners, marketers, and entrepreneurs within the science park and the wider area who are looking to enhance their digital marketing skills and drive their businesses forward. Don’t miss this chance to gain valuable knowledge and network with peers. Reserve your spot today!
