• Motorists back council interventions to cut car use, with millions open to using them less
• Independent research shows motorists could save up to £6,000 by replacing some car journeys
• Over 1 billion miles of car journeys and nearly 400,000 tonnes of CO₂ could be removed from Britain’s roads each week
• Millions of people are open to switching away from using their car, particularly for school runs and personal leisure activities, or if they are young, live in urban areas or make short journeys
• Combining policies that discourage car use and funding measures that make public transport more affordable, accessible and convenient can have the biggest impact

Councils can help motorists save up to £6,000 a year by introducing the right policy measures to help them use cars less, according to an independent report commissioned and released today (15 November) by Stagecoach.

By taking the right decisions, which discourage car usage and fund measures to make public transport more affordable, accessible and convenient, councils can help remove 1 billion miles of car journeys each week. Not only would this reduce car congestion, it would also help the environment by stopping nearly 400,000 tonnes of CO₂ being emitted each week.

The report – Every journey makes a difference: how we can support people switch how they travel – sets out the financial, environmental and community benefits of reduced car use and calls for co-ordinated action from government, councils and transport operators.

It finds the majority of motorists are open to using their car less. Motorists are most open to reducing car usage for the school run (+34% net openness rating) or personal leisure activity (+22% net openness rating) like going to the gym. Some types of motorists were also more open to making the switch. The motorists most open to it are younger (+36% score), live in urban areas (+28%) or make shorter journeys (+21%).

Motorists (51%) want councils to take action to encourage people away from using their cars. Council decisions can lead to millions of people using their car less in favour of other modes of transport, including buses. Introducing Clean Air Zones across the country would remove over 1.3 billion miles of car journeys each week. Changes to local roads through Low Traffic Neighbourhoods would save over 900 million miles a week and deliver cost savings, carbon emissions reduction and fewer cars on our roads.

According to the report, which surveyed over 4,000 people from across Great Britain, councils can deliver the greatest change by adopting blended policies, maximising consumer savings and benefits to the environment and communities. Introducing policies that dissuade car usage and fund making public transport more affordable, accessible and convenient are more effective and secure greater local support. For example, introducing a Clean Air Zone and lower bus fares leads to over half of motorists saying they would drive much less often for work (52%) and social (53%) or leisure activities (52%).

Martin Griffiths, Chief Executive of Stagecoach, said: “Motorists across the country are willing to change how they make journeys and we must seize this opportunity to promote cheaper, greener and less congestive modes of transport. This report demonstrates there is a considerable prize on offer for motorists, councils and central government, and we need to create the environment that helps motorists switch from their car.

“As the cost of living crisis continues to hit pockets, we know that people want an alternative to their car that is affordable, accessible and convenient. Our research makes clear that local authorities can deliver this in partnership with public transport operators through balanced policy decisions that encourage people to think again and choose to take the bus.

“This research highlights that there is a significant opportunity to save motorists thousands of pounds, avoid emitting millions of tonnes of CO₂ and take the equivalent of one in four cars off the road, and we must work together to deliver it.”

Roads Minister Richard Holden said: “This research from Stagecoach shows there is great appetite among drivers to use their cars less in favour of buses – the most popular form of public transport.

“That’s why we’re investing billions in buses that are more frequent, greener, and start earlier and finish later across the UK and providing residents outside London with a step change towards the brilliant transport networks they deserve.”

Paul Tuohy, Chief Executive of Campaign for Better Transport, said: “It’s incredibly positive news that millions of people are open to switching their car journeys to public transport – this is one of the quickest and most effective ways we can shrink our carbon footprint, as well as cutting traffic and air pollution in our communities.

“People are ready and willing to make that change if the conditions are right, which means we need action from Government and local councils. They must make public transport more accessible, affordable and convenient, reallocate road space, and especially reduce fares: a win for our pockets as well as our planet.”

Anthony Smith, Chief Executive of the independent watchdog Transport Focus, said: “We’re pleased to see the results of this report, which looks at practical ways to help people make the switch from cars to public transport. We know that choice and value for money are key to making public transport more attractive to potential passengers.”

Using in-depth case studies of Oxfordshire County Council, where residents and officials were surveyed for the research on recently introduced policies – including a Clean Air Zone, Workplace Parking Levy and Low Traffic Neighbourhoods – the report sets out three principles to help councils deliver effective policies that residents support and that can drive the most effective switch in how people travel. These are:

• A balanced approach – policies need to make other modes of transport accessible, affordable and convenient to avoid penalising people. Low, sustainable bus fares are critical to this.
• Communication is key – residents need to understand the approach to making change, and councils need to devote time to develop clear explanations for their policies.
• Recognise hesitancy – local authorities must address the reasons people are not switching at the moment. Whether it is the cost of other options, convenience or other practical concerns.

The report lays out specific recommendations for councils, central government and public transport companies to help people switch from the car to other modes of transport, including:

• Central government must reaffirm support for policies that encourage residents to switch their journeys if it increases affordability, reduces their emissions and helps create better and more liveable communities.
• Councils should make clear commitments to act to help residents switch from car journeys to other modes of transportation.
• Councils should begin discussions now with public transport companies to identify long term, sustainable ways of maintaining low bus fares to ensure that they remain attractive and affordable.
• Public transport operators should continue to develop and invest in sustainable bus networks, working with their local authorities to ensure buses are convenient and meet the needs of local residents.